Early in 2019 I wrote an article titled “ The State of Xbox” in which I wrote this:Īt this moment in time pre-E3, all I can share is that Microsoft is taking a two unit approach to next-generation and they aim to maintain the console power crown. Let’s begin with Xbox’s approach to new hardware. So, as we approach the launch of the new Xbox consoles, where does Xbox sit today? In a very powerful position. Since that time, the Xbox team has been on a long journey of redemption, and I would argue they’ve accomplished it more successfully than nearly any other company in the history of the gaming industry (in that vein the Wii U to Switch transition would be an interesting case to write about but that’s for another time). We all know what happened: to put it succinctly Xbox got punched in the mouth. I’ve written about Xbox extensively, so it’s no surprise I’ve commented on the 2013 launch of the Xbox One many times over. With that in mind, I felt it was time to provide analysis and insight into the contrasting strategies of the two companies, and why I believe the combination will not only result in record revenue for both divisions, but will also offer the greatest gaming generation we’ve ever had. After what seems like an eternity, we finally have a relatively clear launch picture for the PlayStation 5 and Xbox Series consoles.
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